CPA, RevShare and hybrid deals with streamers, explained

CPA: a fixed amount per qualifying player

Under a CPA (cost per acquisition) deal, the brand pays a fixed amount for each referred player who meets an agreed qualification — typically a first deposit, sometimes with a minimum deposit or wagering requirement attached.

What to check

• The qualification rule. "Depositor" can mean very different things. Get the exact definition in writing.
• Baselines and caps. Some deals cap the number of qualifying players paid per period.
• Market scope. Which countries count? Players from markets outside the agreement are often not paid.
• Payment timing. When is a player confirmed, and when is the payout cycle?

RevShare: a share of net revenue

Under revenue share, the creator receives an agreed percentage of the net gaming revenue generated by referred players over time. Upside is open-ended, but so is variance: a few high-value players can dominate the result, and a big player win can make a period's revenue negative.

What to check

• How "net" is defined. Which costs are deducted (bonuses, fees, taxes) before the share is applied.
• Negative carryover. Whether negative months are carried into the following months, or reset.
• Duration. Whether the share is for the lifetime of the player or for a fixed period.

Hybrid: a CPA plus a revenue share

A hybrid deal combines a (usually lower) CPA with a (usually lower) revenue share. It gives the creator some guaranteed income per qualifying player while keeping long-term upside. For brands it spreads risk between upfront cost and long-term value.

Fixed fees and flat placements

Some campaigns add a fixed fee for specific deliverables — a sponsored stream, an overlay, a wager race. These sit alongside performance terms and should list exactly what is delivered.

Questions to ask before signing any deal

• Is every term — rate, qualification, markets, payment cycle — in writing?
• Can I see my numbers live, or only in a monthly statement?
• Is there exclusivity, and for how long?
• What happens to my players if the deal ends?

How Vantage approaches deals

We negotiate CPA, rev-share or hybrid deals on network terms and explain them in plain language before you sign. Every partner gets a private dashboard with clicks, sign-ups, depositors and payouts.

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