Bonus hunt streams for casino brands: a practical guide

What is a bonus hunt?

A bonus hunt is a stream format where a creator plays many slots until each one lands a bonus feature, saves those bonuses, and then opens them one after another at the end. Viewers follow the running total against the starting budget, which builds suspense across a long session.

Why brands sponsor bonus hunts

• Long sessions give a brand repeated, natural exposure instead of a single mention.
• The format showcases a casino's slot library and features in real use.
• Chat is highly engaged during the opening phase, which suits promo codes and calls to action.
• Recaps and big-moment clips extend reach after the live stream ends.

How to brief a sponsored hunt

• Agree the platform, the casino account used and which markets the audience is in.
• Set clear disclosure: the stream must show that it is sponsored and 18+.
• Define what is shown on screen (logo, promo code, link in chat or panels).
• Be transparent about whether the balance is the creator's own money or a funded account, as platform rules and local regulation may require.

Tracking results

Give each creator and each platform its own tracking link or promo code, so registrations and first deposits can be attributed fairly. Agree up front whether the deal is paid as a flat fee, CPA, RevShare or a hybrid; see our guide to CPA, RevShare and hybrid deals.

Responsible gambling

Bonus hunts can show large swings, so creators should avoid presenting gambling as a way to make money, keep responsible-gambling messages visible and work only with licensed operators in markets where promotion is allowed. Our compliance basics cover this in more detail.

How we help

We connect brands with creators who already run bonus hunts for engaged audiences, and we agree the brief, disclosures and tracking before going live. Learn about our casino streamer marketing and the markets we cover.

This article is general information, not legal advice; always check platform rules and local regulation.

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