Markets · Poland
iGaming streamer marketing in Poland.
What licensed brands and creators should check before running streamer or influencer campaigns aimed at Poland.
How the market is regulated
Poland regulates gambling under the Gambling Act. Online casino games are reserved to a state monopoly operator, while online sports betting is offered by bookmakers licensed by the Ministry of Finance. The Ministry maintains a register of prohibited domains, and advertising or promoting unlicensed gambling is an offence.
What this means for streamer campaigns
- Promoting online casino offers to Polish viewers from operators other than the authorised one is not permitted.
- For sports betting, confirm the bookmaker holds a Polish licence and check the current advertising conditions.
- Creators with Polish audiences need clear guidance on what they can and cannot show or link to, including on international streams watched from Poland.
- Keep audiences 18+ and responsible gambling messaging visible.
How Vantage helps
Poland is a market where saying no is part of the job. We check what is permitted before proposing creators, and we brief creators on market-specific limits.
This page is general information, not legal advice. Gambling and advertising rules change and differ by market and platform. Always confirm the current position with the regulator and qualified local counsel before a campaign goes live.
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Related: casino streamer marketing agency · compliance basics
18+ Gambling can be addictive. Play responsibly. We work only with licensed operators in markets where promotion is permitted.