Markets · Portugal
iGaming streamer marketing in Portugal.
What licensed brands and creators should check before running streamer or influencer campaigns aimed at Portugal.
How the market is regulated
Online gambling in Portugal is regulated by SRIJ (Serviço de Regulação e Inspeção de Jogos). Only operators licensed by SRIJ may offer online gambling to players in Portugal, and promotion should only ever point to licensed operators. Advertising must not target or appeal to minors, and general advertising law applies on top of gambling-specific rules.
What this means for streamer campaigns
- Confirm the operator holds a current SRIJ licence for the product being promoted (casino, betting or both).
- Make sure the creator's audience is 18+ and that content is not designed to appeal to minors.
- Keep responsible gambling messaging visible and avoid presenting gambling as a way to earn money.
- Portuguese-language creators and Portuguese-speaking audiences are central to reach; content in Portuguese often needs to be planned separately from international streams.
How Vantage helps
We match licensed brands with creators whose audience fits the Portuguese market, set up tracking per creator, and keep reporting in one place.
This page is general information, not legal advice. Gambling and advertising rules change and differ by market and platform. Always confirm the current position with the regulator and qualified local counsel before a campaign goes live.
Other markets
Related: casino streamer marketing agency · compliance basics
18+ Gambling can be addictive. Play responsibly. We work only with licensed operators in markets where promotion is permitted.