Markets · Serbia
iGaming streamer marketing in Serbia.
What licensed brands and creators should check before running streamer or influencer campaigns aimed at Serbia.
How the market is regulated
Serbia regulates gambling under the Law on Games of Chance. Licences for online games of chance are issued through the Games of Chance Administration within the Ministry of Finance, and only licensed operators may legally offer online gambling to players in Serbia. Advertising must not be aimed at minors.
What this means for streamer campaigns
- Confirm the operator holds a valid Serbian licence for online games of chance.
- Check current advertising rules, which have been tightened in recent years, before planning formats and timing.
- Serbian-language creators can also reach viewers across the wider region; make sure each market reached is one where the operator is licensed.
- Keep audiences 18+ and responsible gambling messaging visible.
How Vantage helps
We map which markets a creator's audience actually comes from, so a campaign aimed at Serbia does not unintentionally promote to markets where the brand is not licensed.
This page is general information, not legal advice. Gambling and advertising rules change and differ by market and platform. Always confirm the current position with the regulator and qualified local counsel before a campaign goes live.
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Related: casino streamer marketing agency · compliance basics
18+ Gambling can be addictive. Play responsibly. We work only with licensed operators in markets where promotion is permitted.